Monday 24 December 2012

The Role Play of Sales Channel Management and the Social Media in Dubai

There are a number of means through which one can promote his/her business and this might sometimes lead to confusion and sort of a chaos due to the multiple channels through which the information about the company is being communicated to the public. Sales channel management comes to the rescue of business at such times and helps them take a decision as to on what channel, they want to publish a certain feature. Hence, there are rules made as to which information or offer will be published on which media and accordingly attract the target audience. Thus it makes the sales channel management an effective way to promote one’s company to the mass across globe.

Dubai, being the hub of the economy in its own right, is a place where competition is fierce and it is not very easy to get customers just by a few ads. Therefore, social media marketing Dubai is the in thing these days. Social media marketing Dubai is a way through which any business in Dubai can have their advertisements and pages put up on the social media sites or forums and get a list of prospective clients through it. In other words, when people will keep on seeing a new update about an offer, an interesting subject or any other thing that lures them, they will definitely think of the company when in need of any of the services or products the company offers.

Monday 17 December 2012

The Hotel Business Today and the Social Media playing its role

With the ever growing competition in the Hospitality industry, where every hotel aims at full occupancy all the time, in order to meet maintenance costs and gain profits, it is not helpful to just have a website as many people believe in out of sight out of mind. The website of the company need to be so well developed that the presence can be felt well in the society as well as in the social networking sites. Therefore, it becomes necessary for a hotel to have a page on any of the social media with a social media strategy for hotels so that people keep on getting updates about the new activities, the new offers, the surroundings and the best features of the hotel. This way, the next time they plan a trip, the hotel they keep seeing on the social media will be the first one to cross their mind.

Social media strategy for hotels when combined with pay per click management can boost the business for any hotel in the industry, if done right. Pay per click management is nothing but a system through which hotels or any other company can put up their ads on another website and pay that particular website for the number of clicks that are made on the advertisement when a particular surfer is browsing on the website that has published the ad This system manages the number of clicks made, and accordingly the payment to be made to the publishing website. This way, everyone makes money!

Monday 10 December 2012

The Fierce Competition and Online Ways to Get Over It

Gone are the days when companies used to just make a website, put up a link to it, and make loads of business through this new technique. Time has changed and so are the technique and the technologies used to get popularity in the world of business. Nowadays however, the competitions are fierce and almost everybody has a website and the chances to lose business to someone else, are much higher, especially in countries like UAE, where the competitions are cut throat and overly influential.

In order to make more customers visit their website, SEOservices Dubai are being used by most of the businesses in Dubai. SEO services Dubai is a method through which, one’s website can become the first search result when searched on any search engine. Besides this main use, it also helps in bringing the quality crowd to the company’s website or in technical terms we can say it helps in bringing good volume of traffic to the website.
Another service that came into existence is pay per clickmanagement services, which are also quite popular these days. This is a system where a particular website makes its own ad and then discusses with other website to post their ads on their website. Pay per click management services mean that for every time the ad published is clicked, the advertiser as to pay the website owner where the ad was published. As simple as that, everyone makes money through this system.