Monday 14 January 2013

Updated technology has led to the increase in online trends!

It is very well said that with changing technology, everything changes. Now a day, offices have become almost paperless as most of the work they do online! It is easier to operate and track the online activities and hence from channel management to media management, the word online has a strong presence.
Sales Channel management comprises of multichannel excellency  using Social Media. It helps in many ways like attracting customers to generate leads, creating product awareness, improving sales transformation etc. Business through online channel is managed through fresh and updated content on the website like blogs, ebooks etc. It helps in qualifying leads, engaging customers, drafting the pitch and closing sales as well. Social media marketing dubai even provides post sales customer relationship management. Customer relationship can very easily be maintained online. One can get the customer feedback about the product and services provided by the company, can work for betterment or improvement, reward the customers for loyalty and even work on some of the exclusive deals with future sales opportunities.
Social media marketing dubai helps in online reputation management, countering negative buzz, networking and relationship management through company’s profile on various channel as facebook, twitter, you tube, google+, flicker, linkedin and many more. It helps in developing fan following, community building and management. Even different campaigns can be integrated to reach common business objectives. In short, they all are cutomized social media solutions for your various business needs.   

Tuesday 8 January 2013

A mix of SEO and Paid Search is the best online strategy!

Planning and clear goals are the key to success for any online marketing strategy. Now a days, every company or organization has changed the structure of Media planning which it used in earlier days. Media planning should be the right mixture of Search, Paid and Social Media. There are numerous companies in Dubai who work for their clients to increase the client’s publicity and brand penetration online.

SEO services Dubai are the active players in the online media market. Search Engine Optimization services help in optmizing the client’s website for increased visibility. It can be by increasing the visibility in Organic Searches or increasing awareness, engagement and sharing across social networks and search engines. Social SEO is known as SMO (Social Media optimization). There are various widgets and applications used for SEO. Even there are various websites which help to connect to consumers anytime, anywhere. SMO is done by sharing social content i.e; copywritting, including social network posts, blogs, infographics, and custom content. Also done through Social Branding on facebook, twitter, you tube etc.

The right mix of Pay per click management services set up the right combination for online strategy. The paid services are generally done by 2 means- landing pages which engage with highly targeted audiences and hence increases conversions. The 2nd way is through display ads which are interactive and rotating social banner ads. For every click, a specific amount of money is deducted from the client’s bouty. Both the above services are very much in demand these days and have changed the budget structure of the organizations.